Commercial Photography is a wide term that refers to images used to promote or sell a product or service, or to support a business, organization or influencer.

Commercial photographers will have an understanding of people and commercial markets, and be able to capture the right image to make an impact. A beautiful image isn’t necessarily a great commercial picture. Exceptional images don’t always get the right response. That is one of the skill sets of the commercial photographer. They will endeavor to understand your brief, your business, your products or services, and your vision to capture an image that will effectively promote you in the right way.