Digital content is king in this time and age, it is a very important asset in marketing on any platform, including: websites, banners, advertisements, magazine posters, and everything in between.
The ability to upload high-quality photos has resulted in companies increasingly using visual content in their marketing. Creating libraries for their own use sans the possibility of utilizing images that are broad and not specific to their efforts
Images in advertisements bring on more emotion. Photos sell what you have to offer! Because of this, visuals in social media are often used to promote products, services, and brands.
This is because of the physiological properties of our brains, which absorb images better, and faster, than text. More than 90% of the data processed by the brain are images. The brain can also remember and understand text better when pictures are next to it.
Images attract attention, evoke emotions, and stay in the memory longer.
Typically, articles and other content with photos are more likely to be commented on and shared than with just text. For example, on Facebook, visual posts are interacted with 50% more often than text posts.
Images and photos are effective tools to bring about emotion in users and helps to form an idea of the product, and increase sales. However, if the images on the site are wrong, the overall perception of the site goes down. Users have questions about the quality of the products, and the level of trust in the seller drops.
Therefore, choosing quality images for the site is very important. Any effective content creation strategy confirms this.
Images should match the overall concept of the site, fit the chosen color scheme and purpose!
Taking daily random photos with your phone is usually great for the immediate story or random post.
Hiring a professional photographer, it allows you to use unique content can help you to attract the attention of customers, and stand out from competitors.
With the help of such images, a company can present itself on the Internet as a reliable organization that cares about its look and representation.
Keep in mind that marketing strategy images can be ordered from a professional photographer to have a higher impact!
